Deal Announcement September 2019

Mercedes-Benz Automobil AG (MERBAG), Switzerland sold six of its business operations (car and truck sales and service centers as well as a car body workshop) in Central Switzerland to Fahrzeug-Werke LUEG AG (LUEG), Germany. The sale of the well-established businesses includes all existing employment contracts of the approximately 200 employees. MERBAG will remain minority shareholder for the next years and will support the integration of the business operations into the LUEG Group.

The family-owned MERBAG has revenues of over CHF 1bn and employs approximately 2,200 people in Switzerland, Italy and Luxembourg. The company is among the three largest employers in the Swiss automobile industry.

Following the transaction, MERBAG will remain the most important Mercedes-Benz dealer in Switzerland. In addition to the further development of its business operations in Switzerland, Italy and Luxembourg, the company will focus on its international expansion.

LUEG is family-owned and the third largest sales and service partner of Daimler AG in Germany. The Group generated over EUR 900mn sales in 2018 with approx. 1,400 employees. The purchase of the Swiss businesses is LUEG’s first acquisition outside of Germany.

Role of Capital Concepts International AG (CCI)

CCI acted as exclusive M&A Advisor to MERBAG in the preparation, negotiation and execution of the sales process of the six business operations in Central Switzerland.

About CCI

CCI is an independent corporate finance advisory firm founded in 1999 advising on medium sized transactions with a focus on German-speaking Europe.

CCI has an established track record advising well-known privately held and publicly quoted companies as well as entrepreneurs.


December 2019

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